Search Engine Marketing

Most people find new web sites through search engines. The search engine industry involves billions of dollars each year. Businesses pay a lot of money to "search engine marketers" or "search engine optimizers" to get their web pages ranked higher in the search engines. Instead, sometimes websites get banned by Google and other search engines because of shady tactics.

Instead, I have developed strategic partnerships with some of the best search engine optimizers, marketers, and designers. Here are some of the services that you might want to use:

A custom website marketing analysis usually compares your site head-to-head with your competition, including page analysis, link popularity statistics, HTML validation, and search engine inclusion check - and, unlike many comparable services, suggestions for site improvements from a live person.

Some well-known, shady methods no longer work to get visitors to your website, but other methods are still highly successful. When all the gimmicks and tricks have been used up, content and value will still remain. If your web pages provide real information, to real people - information they really want - your web pages will become more popular.

A keyword analysis service might sift through hundreds of millions of actual web searches to uncover the keywords that people are searching for most often, the keywords that are most relevant to your website, and the keywords that other websites aren't targeting. You'll receive statistics on many, many search terms, plus advice on which ones you should focus on. (Free Keyword Trial)

A web page optimization service can turn ignored pages into focused pages. A marketer will enhance the structure of the page so that search engines (and human beings too) can immediately tell what the page is about. An ethical search engine optimizer will work within the guidelines of major search engines, such as Google and Yahoo, to make your website more visible. Usually, it's best to devote one web page to each major keyword. Want to target a keyword for which you haven't created a page yet? I can write or edit one for you.

A monthly maintenance and reporting service usually includes keyword suggestions (finding what people are searching for), keyword popularity reports (your ranking on major search engines for your main keywords), meta-tag and page structure analysis (making it clearer what your page is about), link popularity survey (who links to you and who doesn't yet), and broken link checking. Prices usually increase by the number of pages and their complexity.

Search engine submission involves hand-submitting your website for inclusion in the top search engines, such as Google, Bing, Yahoo, AOL Search, Ask.com, Baidu and Yandex. Despite what some vendors tell you, this process normally isn't necessary for a well-planned site, and doesn't need to be repeated over and over.

Google Adwords is the most successful website advertising program. A marketer would evaluate dozens, even hundreds, of targeted keywords and write suggested ads targeted for them. Depending on your budget, your ad would appear on the first page of search results on Google and its partner sites. You only pay when someone clicks on your ad. With Google, your advertising budget could be less than a dollar a day. You can log in to your account at any time to increase or decrease your budget, or to add or remove keywords and ads.

Web page optimization means tweaking your page's structure and content to target one or more competitive search terms, raising its rankings in the search engines. A search engine marketer would create the optimum titles, headings, links, and meta-tags.

A web page creation service professionally researches and writes content for your website, targeting your most important search terms, so your site will become recognized as an authority on the subject. As a results, more sites will want to link to yours, your search engine rankings will increase, and more visitors will spend more time on your site.